Driving innovation and sustainable continuous improvement.
Change is nothing new, but with technology it can feel hard to keep up. The goal of innovation is to develop ideas that help customers achieve an aim – usually something functional, social, and/or emotional – better or more cheaply than before. Many organisations struggle to uncover untapped customer needs or address the solutions that their customers value, so the success rate for innovation is only 10% across many industries.
There are two clear implications: firstly creativity only becomes innovation when it is driven by a deep understanding of what your customers truly value. And secondly, innovation only becomes continuous improvement when everybody in your organisation is instinctively united in a shared understanding of their customers.
We help you harness not only the ‘big ideas’, but also the countless small, but equally vital, improvements that come from the innate personal creativity embedded in on-going work.