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Cambridge Judge Business School

Thanks to the Global Marketing experts at Cambridge Judge Business School for two hours of stimulating discussion and insightful questions, including the delivery of customer value, pricing, and the globalisation vs localisation dilemma. We enjoy sharing our customer...

IEDP Developing Leaders

Profitability and growth are inextricably tied to a company’s ability to create value for customers. In a young company the founder is often the focal point for internal cohesion and the cheerleader for customers. As organisations become more complex, departmental...

Strategic Management Forum Interview

In an interview by Paul Barnett from the Strategic Management Forum we explain how organisations can achieve world-class customer experiences and enduring success by intentionally giving people the autonomy to create real value for their customers. CLICK HERE TO VIEW...

The Great Service Debate – Don’t Empower, Trust

The Great Service Debate – Don’t Empower, Trust EP in partnership with Penshee have hosted a series of round tables at the Goring London with hospitality industry leaders to explore how different organisations achieve exceptional service and customer...

Hospitality by Design

First published in EP Perspectives Magazine (www.epinsights.co.uk) CLICK TO DOWNLOAD MAGAZINE ARTICLE PDF: Hospitality-by-Design_0716 Aligning every inch of the hotel to a customer excellence strategy For decades we’ve seen that the highest performing...

Are we at Risk of Simply Putting Lipstick on a Pig?

CLICK TO DOWNLOAD PDF: Porcine Cosmetics_0318 Even if it’s Chanel or Dior applied with expert skill, no amount of lipstick is going to conceal that a pig is a pig. Marketing is still trying to reverse its steady slide into the “colouring-in department” and disprove...